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Driving Publisher Revenue Through Smart Ad Tech.
Trusted by leading media companies in CEE:
and leading technology partners worldwide:
The core of our platform is an intelligent revenue management system - REMS
Prebid Wrapper
We set up, maintain and optimize a Prebid wrapper so all the major SSPs and demand partners compete fairly in the auction. Configuration is versioned, tested, and documented, with clear fallbacks to keep stable delivery and maximum efficiency.
Dynamic Ad Refresh
Ad refresh triggers based on real signals (viewability, interactions, time on page), not on a fixed timer. Rules protect UX and viewability while avoiding invalid traffic and policy issues, whilst generating new high value inventory and revenue.
Ad Block Recovery
We detect ad blocking and serve acceptable, lightweight formats that respect the user. The goal is to recover a part of lost revenue without aggressive tactics or performance hits.
Ad Filtering & Quality Control
Low-quality, noisy, or risky creatives are filtered, and landing pages are monitored. Using blocklists, categories, and creative rules we protect the brand and the user experience.
Pulse - Reporting & Dashboard
Data from SSPs, Prebid, and GAM is consolidated in near real time. The focus is on various KPIs and decisions: eCPM, fill, viewability, RPM, PRPM, market benchmarks and trend lines that highlight what to adjust next.
Unfill Recover
We identify and address root causes of unfilled impressions and traffic is automatically routed to safe fallbacks - backfill demand, without compromising UX or policy. Changes are tested with guardrails to preserve CPMs while improving overall fill and RPM.
However, technology is useless without people. That is why we have designed premium services for our partners:
Yield Optimization
We continuously tune floors, timeouts, bidder mix, and refresh rules. Changes are rolled out through A/B tests with clear before/after metrics.
Monetization Audits
We review configurations, partners, and performance against market benchmarks. You get a findings list with priorities and estimated impact per item.
Consulting & Strategy
We map your current stack, processes, and goals and propose a sustainable monetization plan. The roadmap includes priorities, timelines, and owners—without unnecessary complexity.
Analytics & Insights
We connect data sources and clean metrics to give you a single view of revenue. Reports are action-oriented: what to change, where drops occur, and the next concrete steps.
Custom Ad Layouts
We propose placements and formats that balance revenue and UX while meeting platform policies. Every change goes through measurable testing with attention to viewability and load performance.
Our approach:
1. Integrate
We unify the entire configuration into one stable setup, align settings to your goals, and roll out changes safely with fast rollback.
2. Learn
We ingest historical data and establish a baseline: fill, eCPM, RPM by placement, viewability, latency and user paths. The goal is to surface quick wins and structural gaps (e.g., bidder coverage, misaligned floors, refresh policies).
3. Customize
Based on findings, we tailor refresh logic, bidder mixes, price floors and creative rules per device, placement and geo. Layout tweaks and targeting refinements are shipped behind flags and A/B tested against the baseline to validate impact on UX and revenue.
4. Optimize
We run continuous tuning with guardrails: seasonality and traffic shifts trigger automated checks, unfill routes to safe backfill, and anomalies raise alerts. Weekly reviews turn signals into actions, keeping CPM, fill and viewability moving in the right direction with minimal risk.
Why ATL?
Advanced Tech
Modern, modular stack (Prebid, server-side options, automated QA, real-time dashboards) designed for reliability and speed. Built to scale without adding complexity.
Experience
Hands-on work with leading regional publishers across complex stacks and high-traffic sites. We bring proven patterns and avoid pitfalls we’ve already solved elsewhere.
Tailored Approach
No one-size-fits-all playbook. We calibrate floors, layouts, refresh rules, and partner mix to your audience, content, and business goals.
Transparency
Full visibility into data, decisions, and tests—before/after metrics, A/B results, and weekly action notes. No black boxes or hidden fees.
Trust
We operate as an extension of your team, with clear scopes, documented changes, and measurable outcomes. You always know what we’re doing and why.
Who Are We?
Matea Korda
Customer Success Manager
Matea coordinates onboarding, training, and day-to-day support for our publisher partners. She keeps communication clear between editorial, product, and sales, and turns performance findings into simple next steps. Her focus is steady delivery, clear expectations, and fewer surprises.
Mato Barišić
Business Development Manager
Mato manages outreach and partnerships with publishers and agencies. He prepares proposals, organizes pilots, and ensures a clean transition from initial discussion to delivery. His approach is practical, timeline-driven, and aligned with how each partner works.
LUKA ZUBOVIĆ
Co-founder, CTO
Luka is responsible for system architecture and reliability: Prebid/Wrapper, GAM configuration, SSP integrations, and data flows. He sets standards for versioning, QA, and security, and oversees performance and automation in production. The goal is a stable, measurable setup that’s easy to maintain and scale.
IVAN PLEŠE
Co-founder, CEO
Ivan leads operational planning, priorities, and cross-team coordination, keeping projects on agreed timelines. He manages partner relations and financial planning, and bases decisions on clear metrics and documented processes. His focus is predictable delivery and clear ownership of tasks.
