The story
As a small group of digital media and technology enthusiasts, we founded Adtech Lab in 2023. Our rich experience in digital media product development, business strategy & operations, ad technology integration and development, combined with a will to transform the market, led us to decide it was about time we aggregate and centralize our knowledge and efforts in building a regional go-to platform for advertising technology.
Being active in the regional market for more than 10 years on the highest level of the industry, we believe we can utilize our experience and know-how to contribute to the market’s desperate need to pick up the pace and help it overcome all the upcoming challenges of the decade.
What
To become a trusted connecting point between digital media publishers and brands in SEE with completely transparent and advanced technologies based on 1P data.
To transform the way market participants view advertising technology and to make the technology work for all publishers and brands, instead of only for the biggest fish in the pond.
How
By helping the market grow & develop through embracing new technologies, business models, know-how, and education.
Digital ecosystem is increasingly becoming more and more complex from technical but also commercial and regulative aspect and therefore we want to provide solutions for our partners that will help them drive the changes coming.
What will we do?
MODERNIZE
For the market to develop, we find it is crucial to integrate new technologies and modernize business models that can deliver additional value for both publishers, advertisers and users.
EDUCATE
Technology is almost useless if it is not understood and embraced properly. Hence one of our main goals is to educate our partners and work closely with them to create solid relationships between publishers, brands, users and technology.
BUILD
Using technology and trusted partnerships, we look to build the next generation of identity and audience targeting & management solutions in order to create more sophisticated, transparent and efficient ecosystem in SEE.
How we deliver value?
YIELD MANAGEMENT
Adtech stack management, demand partner integration&management,
ad layout optimization, user revenue optimization, curated deals setup, pricing optimization, header bidding setup&optimization, new revenue channels development, ad ops support.
All these services combined make a holistic approach which delivers transparent and measurable value.
PRODUCT DEVELOPMENT
Custom digital product
development via data-centric technology.
We design and develop data-driven solutions that help our partners utilize their user&business data to make better decisions, improve their operations, and create new products and services.
STRATEGY & ANALYTICS
Detailed analytics & custom
reporting, custom strategy
development, regulatory & legal
support.
We help to build and adapt data strategies for digital brands in order to utilize their data in a privacy safe environment.
Who are we?
LUKA ZUBOVIĆ
CO-FOUNDER
15+ years of experience in digital product development, ad tech management, yield optimization, analytics. Formerly Head of Adtech team at Hanza Media. First to introduce a number of tools to the Croatian market like ad recovery technology.
IVAN PLEŠE
CO-FOUNDER
8+ years of experience in adtech, yield optimization, media business development, strategy & operations. Formerly a COO & board member at Index.hr, executive board member and president at HUDI. First to introduce header bidding to the Croatian market in 2018.
DRAGAN JELIČIĆ
CO-FOUNDER
15+ years of experience in
digital product development, ad ops, strategy, business development and adtech. Formerly Director of Development and Performance at 24sata.hr ( Styria Media Group ). First to introduce Google Ad Manager to the Croatian market in 2016.
